This is an album collected by one of the family predecessors, issued 1939 just before the start of the Second World War. It is not a rare set, albums with these cards can be purchased for around £10-20 these days (2017). But checkout the AbeBooks offer! I am not sure who actually collected mine, but it was most probably my grandfather Ernest William Hague.
If you collect cigarette cards and albums, be prepared to cry. During the 1940s, there were three large cardboard boxes in my grandmother's house, all full to the brim with smaller cigarette packs containing complete sets of cigarette cards, or sets held together by rubber bands, and albums. There would have been thousands of cards, many hundreds of complete sets, dating back many, many years. When it came time to clear my grandmother's house in Kettering in 1972, my mother refused point-blank to "clutter up her house with those things" and they went in the bin. I shudder to think what may have been found in them! (Probably best not to know).